Laser
business
Laser treatments are gaining more and more followers, and thus more and more salons, clinics and offices offer this service.
If you too are planning to take up this field, our book will surely help you.
About us
We met by accident (although they say they don’t exist). Together we looked at what and how to get laser therapy into more clinics, salons and offices. At the same time, we wanted to do it responsibly and effectively.
After many webinars and trainings, we have come to the conclusion that there is no book/guide on the market that will make the whole process easier and so that you don’t have to knock down an open door. We decided to write it.
I am a long-time practitioner of laser therapy,
an international trainer and lecturer,
Author of numerous scientific and popular publications.
Member of the Scientific Council of Aesthetic Cosmetology.
Director of teaching and learning at Certifa Aesthetics Training Academy.
Star Wars Fan.
Anna Sumarowska
Magdalena Atta-Motte
I am a business coach. I help small entrepreneurs grow their businesses.
I lay out effective strategies and development plans,
I conduct consultations, trainings, workshops.
I have been in business and customer service since 1998 and have been working in the beauty industry since 2017.
I have a blog where you will find many tips.
I also record podcasts – for those who don’t like or have time to read 😉
About us
We met by accident (although they say they don’t exist). Together we looked at what and how to get laser therapy into more clinics, salons and offices. At the same time, we wanted to do it responsibly and effectively.
After many webinars and trainings, we have come to the conclusion that there is no book/guide on the market that will make the whole process easier and so that you don’t have to knock down an open door. We decided to write it.
Magdalena Atta-Motte
I am a long-time practitioner of laser therapy,
an international trainer and lecturer,
Author of numerous scientific and popular publications.
Member of the Scientific Council of Aesthetic Cosmetology.
Director of teaching and learning at Certifa Aesthetics Training Academy.
Star Wars Fan.
Anna Sumarowska
I am a business coach. I help small entrepreneurs grow their businesses.
I lay out effective strategies and development plans,
I conduct consultations, trainings, workshops.
I have been in business and customer service since 1998 and have been working in the beauty industry since 2017.
I have a blog where you will find many tips.
I also record podcasts – for those who don’t like or have time to read
Reviews
"The most valuable knowledge is the knowledge given in an accessible and comprehensible way, which unfortunately rarely happens. Magda and Ania's book is one of those rare exceptions, where reading is a pleasure and the way of conveying it is digestible and easy to assimilate. The laser-like complexities trickle down on their own and the messages are easily remembered. Unusual language - seemingly complicated terms and concepts are explained very accurately. You will understand everything here on the basis of comparisons familiar to you from everyday life. It is ideal for everyone, both those who are beginning their adventure with lasers, those who just want to start and those who think they already know a lot about laser therapy. My own knowledge has improved significantly, among others I have finally understood what Q-switched lasers are all about. I highly recommend it! "
Do you want:
- Know more about the laser treatments being performed other than to turn on program 1 or 2?
- understand what the various strange values on your laser mean, which the manufacturer told you to change according to the table?
- don't be fooled by marketing slogans like "number one in the world market"
- Know how to keep yourself and your clients safe while performing treatments
- Be able to calculate whether the equipment purchase will ever pay for itself
- Improve your marketing skills and market each salon treatment appropriately
Then this position is just for you.
Two brilliant specialists from two different areas (which should always go hand in hand in the office), laser therapy and marketing, in an accessible and understandable way presented the most important issues that every person starting to work with lasers should know.
Ania Sumarowska and Magdalena Atty-Motte's book is definitely one of the most important positions on the cosmetology market. The authors, practitioners, in a clear and comprehensive manner described what to focus on when choosing a machine for the salon, how to verify the market, how to prepare for it and - most importantly - how to sell a new service in the salon, calculate the cost of treatments and develop a marketing strategy.
The book will help not only those who are new to the subject, but also those who would like to improve the quality of service and marketing in their business.
For me, a person who plans to expand services to include laser treatments in the future, the book made me realize how serious this topic is! Topics in physics, showed that this should not be taken lightly and to consciously choose a manufacturer of treatment machines. In turn, every social media step we take and relationship we have with our clients has and will continue to influence our client to purchase a new service in the future.
I wholeheartedly recommend this item to people who are focused on knowledge, developing their practice with new technologies and want to build their Social Media in a conscious way!
I will definitely be returning to this book in the future!
Dear Reader! You are about to hold in your hands the first and only publication of its kind on lasers.
What is the meaning of TRT; what is the problem with a black sheet; can every tattoo be removed and the most important issue: should I invest in my own equipment or rent it? What values should you pay attention to? These and other questions are answered by long-time practitioner M.A.-M., and marketing matters are explained by A.S. Two different people, two different characters, two different styles and one common goal: the good of the operators and their clients.
This publication is a must have for anyone who works with lasers.
It is not an art to write a book, while the art is for the reader to understand its meaning fully. This publication is probably the only one on the Polish market that clearly and lucidly explains the basics of laser therapy in combination with marketing. The authors are people who are not only theoreticians but also practitioners and this makes the information given easy to understand (there are not too many industry phrases, a big plus for the use of comparisons, thanks to which you can realize many things). As the topic of laser therapy is a black magic for many on the Polish market and there are many myths and misconceptions, this book debunks many of them. This publication gives you the opportunity to choose the right equipment for your needs, describes how to prepare your treatment room and how to keep treatment records, which is overlooked by many salespeople. The marketing section can be applied not only to the introduction of laser treatments but will also be useful in introducing other services to the practice. A big help are the exercises that the authors have prepared.
I think this publication will be useful not only for beginners who are just getting started with lasers but also for advanced people to refresh the basics.
The publication is certainly one that you should take into account when you are considering working with lasers.
The main advantage of this book is that the authors are practitioners. They know their field inside out and can explain very difficult technical and marketing issues in a way that is relevant and accessible to everyone. If you, dear reader, have been looking for answers to questions that have been bothering you, you will find the answers in this publication.
PS.
If these are the numbers for a 6 in a lottery, you might not find these numbers there, but if you win, you can use the winnings to buy a good laser now it's possible:))))
Above all, the book is a great tool for people who are thinking about introducing laser services, as well as people who are already working with them. In addition, the marketing part is indispensable to run the business reliably, to introduce various services, not only marketing. I am so glad that Magda and Anne that you decided to write this book. The book can become for thousands of people a kind of map in their preparation and later running their business at the highest level of competence.
For whom?
This book is not for everyone!
Working with lasers and building your own well thought out business takes effort. From our and our clients’ experience we know that doing something “piecemeal” simply does not make sense. Our book is for those who:
- want to introduce laser services in their salon, their practice, their clinic,
- already offer this service, but don’t know how to sell it,
- want to brush up on basic laser knowledge,
- are looking for a proven guide to walk them through the service introduction process.
It is a book for those who take their work seriously, who need reliable knowledge and who want to improve their skills all the time.
Do you belong to this group of professionals?
We believe it is!
If so, this book is just for you.
People who already have a laser but want to expand their business
In the book “Laser Business” you will find a lot of practical knowledge. Of course, theory a little bit too, because you need to know the basics. We have put together exercises to help you through the entire process of introducing and promoting laser treatments.
That’s why you should write on it, make circles, bend corners, glue colourful pieces of paper, because we wrote it with the idea that it should be your working tool, not another “copy” decorating the bookcase 😉
What content will you find inside?
Go below and explore the table of contents.
Table of contents
Magdalena Atta-Motte
Anna Sumarowska
Useful terms
How to choose the right equipment?
Good practices of producers and distributors
Bad practices of manufacturers and distributors
Origin of the device
It all depends on the results!
Laser and IPL. Why does ignorance hurt?
Equipment quality
Knowledge and experience
Chapter Summary
Exercise
Ustawienia sprzętu2. Equipment settings
Wavelength
Spectrum - the range of colors
Chromophores - where do we want to shoot?
Energy
Pulse duration
Pulse duration and light energy are related
correlated
Spot size
Fluency and macular size
Lasers
IPL
Pulse shape
Pulse delivery method
Cooling
Application type
Repetition - Hz
Adverse effects vs. non-qualification
Individual customer response
What about the eyes?
Chapter Summary
Exercise
Applied Paperwork
Risk assessment and annual audit
Treatment room
Chapter Summary
Exercise
Customer selection
Before the consultation
Skin type QUIZ
Fitzpatrick
Skin test
When not to perform the procedure
Alphabetical list of photosensitizing drugs
What to expect immediately after the procedure?
When something goes wrong
What customers need to be warned about
Chapter Summary
Exercise
Chromophores once again
Hair reduction
Photorejuvenation
Discoloration
Tattoo removal
Vascular lesions
Acne
Ablative procedures
Diode lasers
Mixed wavelength diode lasers
Nd:Yag lasers
Alexandrite lasers
Lasery Q-switch
Ablative lasers
IPL
Platforms
Chapter Summary
Exercise
Chapter Summary
Tasks for you
Competitive analysis - worksheet
Tasks to be performed
Tasks to be performed
Another example: luxury cars
Tasks to be performed
First of all, set goals
Wondering how to make a plan?
You start by analyzing the current state
Tasks for you
One way is to plan "backwards"
You can also plan "ahead"
Tasks for you
How to approach the process?
Tasks for you
Advertising already before implementation
Tasks for you
Introducing a service is just one step
How to tell customers you have a new service
Don't be afraid to talk about your offering
How to refute objections and falsehoods heard from the market
Tasks for you
How to get started
What does relationship building give you
How to ask for commands
Okay, but how do you ask for those commands?
Tasks for you
"It's not the customer that's difficult, it's the situation they're in."
Don't be surprised
Tasks for you
Create your place on the web (www)
The solution is your own website
However, the appearance of a website is not everything
Why is this important?
Tasks for you