Laser
business

Laser treatments are gaining more and more followers, and thus more and more salons, clinics and offices offer this service.

If you too are planning to take up this field, our book will surely help you.

About us

We met by accident (although they say they don’t exist). Together we looked at what and how to get laser therapy into more clinics, salons and offices. At the same time, we wanted to do it responsibly and effectively.

After many webinars and trainings, we have come to the conclusion that there is no book/guide on the market that will make the whole process easier and so that you don’t have to knock down an open door. We decided to write it.

I am a long-time practitioner of laser therapy,

an international trainer and lecturer,

Author of numerous scientific and popular publications.

Member of the Scientific Council of Aesthetic Cosmetology.

Director of teaching and learning at Certifa Aesthetics Training Academy.

Star Wars Fan.

Anna Sumarowska

Anna Sumarowska

Magdalena Atta-Motte

I am a business coach. I help small entrepreneurs grow their businesses.

I lay out effective strategies and development plans,

I conduct consultations, trainings, workshops.

I have been in business and customer service since 1998 and have been working in the beauty industry since 2017.

I have a blog where you will find many tips.

I also record podcasts – for those who don’t like or have time to read 😉

About us

We met by accident (although they say they don’t exist). Together we looked at what and how to get laser therapy into more clinics, salons and offices. At the same time, we wanted to do it responsibly and effectively.

After many webinars and trainings, we have come to the conclusion that there is no book/guide on the market that will make the whole process easier and so that you don’t have to knock down an open door. We decided to write it.

Magdalena Atta-Motte

I am a long-time practitioner of laser therapy,

an international trainer and lecturer,

Author of numerous scientific and popular publications.

Member of the Scientific Council of Aesthetic Cosmetology.

Director of teaching and learning at Certifa Aesthetics Training Academy.

Star Wars Fan.

Anna Sumarowska

Anna Sumarowska

I am a business coach. I help small entrepreneurs grow their businesses.

I lay out effective strategies and development plans,

I conduct consultations, trainings, workshops.

I have been in business and customer service since 1998 and have been working in the beauty industry since 2017.

I have a blog where you will find many tips.

I also record podcasts – for those who don’t like or have time to read 😉

Reviews

For whom?

This book is not for everyone!

Working with lasers and building your own well thought out business takes effort. From our and our clients’ experience we know that doing something “piecemeal” simply does not make sense. Our book is for those who:

  • want to introduce laser services in their salon, their practice, their clinic,
  • already offer this service, but don’t know how to sell it,
  • want to brush up on basic laser knowledge,
  • are looking for a proven guide to walk them through the service introduction process.

It is a book for those who take their work seriously, who need reliable knowledge and who want to improve their skills all the time.

Do you belong to this group of professionals?

We believe it is!

If so, this book is just for you.

People who already have a laser but want to expand their business

In the book “Laser Business” you will find a lot of practical knowledge. Of course, theory a little bit too, because you need to know the basics. We have put together exercises to help you through the entire process of introducing and promoting laser treatments.

That’s why you should write on it, make circles, bend corners, glue colourful pieces of paper, because we wrote it with the idea that it should be your working tool, not another “copy” decorating the bookcase 😉

What content will you find inside?

Go below and explore the table of contents.

Table of contents

Magdalena Atta-Motte
Anna Sumarowska
Useful terms

How to choose the right equipment?

Good practices of producers and distributors
Bad practices of manufacturers and distributors
Origin of the device

It all depends on the results!

Laser and IPL. Why does ignorance hurt?

Equipment quality
Knowledge and experience

Chapter Summary
Exercise

Ustawienia sprzętu2. Equipment settings

Wavelength
Spectrum - the range of colors
Chromophores - where do we want to shoot?
Energy
Pulse duration
Pulse duration and light energy are related
correlated
Spot size
Fluency and macular size
Lasers
IPL
Pulse shape
Pulse delivery method
Cooling
Application type
Repetition - Hz

Adverse effects vs. non-qualification

Individual customer response

What about the eyes?

Chapter Summary
Exercise

Applied Paperwork
Risk assessment and annual audit
Treatment room
Chapter Summary
Exercise

Customer selection

Before the consultation
Skin type QUIZ

Fitzpatrick
Skin test
When not to perform the procedure
Alphabetical list of photosensitizing drugs
What to expect immediately after the procedure?
When something goes wrong
What customers need to be warned about
Chapter Summary
Exercise

Chromophores once again
Hair reduction
Photorejuvenation
Discoloration
Tattoo removal
Vascular lesions
Acne
Ablative procedures
Diode lasers
Mixed wavelength diode lasers
Nd:Yag lasers
Alexandrite lasers
Lasery Q-switch
Ablative lasers
IPL
Platforms
Chapter Summary
Exercise

Chapter Summary
Tasks for you

Competitive analysis - worksheet
Tasks to be performed

Tasks to be performed

Another example: luxury cars
Tasks to be performed

First of all, set goals
Wondering how to make a plan?
You start by analyzing the current state
Tasks for you

One way is to plan "backwards"
You can also plan "ahead"
Tasks for you

How to approach the process?
Tasks for you

Advertising already before implementation
Tasks for you

Introducing a service is just one step
How to tell customers you have a new service
Don't be afraid to talk about your offering
How to refute objections and falsehoods heard from the market
Tasks for you

How to get started
What does relationship building give you
How to ask for commands
Okay, but how do you ask for those commands?
Tasks for you

"It's not the customer that's difficult, it's the situation they're in."
Don't be surprised
Tasks for you

Create your place on the web (www)
The solution is your own website
However, the appearance of a website is not everything
Why is this important?
Tasks for you

Blog

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